Amin Aaser | CEO and Founder of Noor Kids | Noor Kids
Meet Amin Aaser, Founder and Executive Director of Noor Kids

Meet Amin Aaser, Founder and Executive Director of Noor Kids

Amin G. Aaser is a leader in Muslim children’s education, advocacy, and development.

Amin is the founder and Executive Director of Noor Kids, a Harvard-supported educational services organization that seeks to build confidence in the religious identity of young Muslims. Noor Kids publishes one of the world’s fastest-growing Islamic children’s book series with titles in over 25,000 homes across 25 countries.

Amin is an expert on identity, bullying, and education among Muslim children in America. He has been featured on NPR, BBC, The Huffington Post, The Boston Herald, and The Christian Science Monitor, among a host of other media outlets. Since 2016, Amin has been invited to over 275 communities across North America to help counter challenges faced by Muslim children and youth.

Amin began his career in business management, working for Fortune 500 companies such as 3M, Target Corporation, and General Mills. He gained his MBA at the Haas School of Business at UC Berkeley where he specialized in faith-based social enterprises. He graduated magna cum laude with distinction from the Carlson School of Management at the University of Minnesota.

He lives with his wife and daughter in Minneapolis, Minnesota.

About Noor Kids
Noor Kids is a Harvard-supported educational program designed to build confidence in the religious identity of little Muslims. Each month, families receive a new title designed by our team of creative, educational, and scholarly experts. Our titles have now entered into over 25,000 homes across 25 countries!   To check out a free sample, click here .

1 comment

Oct 02, 2021 • Posted by Syed Abidi

AsSalaam Brother Amin,

I would like to request if you can call me as soon as possible. This is in regards to my sixth grade daughter who was physically and verbally targeted in a public school by a boy for her head covering/Hijab.

I have the opportunity to make a difference as school is cooperating in promoting education and awareness around the topic. How can you help me.

May be you have books on Hijab or Bullying that I could have them incorporate in the curriculum or have them keep in the school library .

I have a meeting with the superintendent this Monday and I would appreciate if you reach out at my cell (516) 582-9007 before that.

I am doing homework..

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