Remarkable programs for communities and schools

What we Offer

Tailored Islamic programs for parents, children, youth, and teachers.

Children’s Storytime

One-of-a-kind Islamic storytelling event innovatively designed for 4-to-8 years old.

Youth Workshops

Interactive workshops for youth, ages 9-to-18, focussed on identity, bullying, and Islamic studies.

Parent Workshops

Interactive parenting workshops focussed on insightful parenting practices and faith-based approaches to raise confident muslims.

Teachers’ Training

Highly structured and research-based programs designed to equip teachers to educate and engage with muslim children in classrooms.

Who we are


Amin G. Aaser

CEO and Founder, Noor Kids

Amin G. Aaser is a leader in Muslim children’s education, advocacy, and development.

Amin is the founder and Executive Director of Noor Kids, a Harvard-supported educational services organization that seeks to build confidence in the religious identity of young Muslims. Noor Kids publishes one of the world’s fastest-growing Islamic children’s book series with titles in over 25,000 homes across 25 countries.

Amin is an expert on identity, bullying, and education among Muslim children in America. He has been featured on NPR, BBC, The Huffington Post, The Boston Herald, and The Christian Science Monitor, among a host of other media outlets. Since 2016, Amin has been invited to over 275 communities across North America to help counter challenges faced by Muslim children and youth.

Amin began his career in business management, working for Fortune 500 companies such as 3M, Target Corporation, and General Mills. He gained his MBA at the Haas School of Business at UC Berkeley where he specialized in faith-based social enterprises. He graduated magna cum laude with distinction from the Carlson School of Management at the University of Minnesota.

He lives with his wife and daughter in Minneapolis, Minnesota.


Sana H. Aaser, MA. Ed.

Education Director, Noor Kids

Sana is a leader in equity and social justice education. She received her MA in Education with concentration in Equity and Social Justice from San Francisco State University.

Sana was recognized with the University’s highest honors for original research related to identity development among 5-to-9 year old Muslim children in North America. Prior to joining Noor Kids, Sana was a fellow with New Sector Alliance and with Education Pioneers. She also served as a Strategy Associate for the New Teacher Center.

With her natural curiosity to understand people and their many intersecting identities, Sana applies her knowledge of the social sciences to the field of education, engaging in research, curriculum design, and development.

What Communities say about us

Noor Kids is loved in Muslim communities worldwide. We have visited hundreds of communities in US, and Canada.


Islamic Center of Naperville, Illinois

Br. Amin's story was personal, touching, and motivating. His ability to connect with the audience and relate his story to all age groups made this event truly inspirational and beneficial. This is something that can be a source of motivation and good for communities across the nation.

Shaykh Omar Hedroug


ADAM’s Radiant Hearts Academy, Virginia

All the students, parents and staff members loved having Br. Amin! His reading style was captivating, engaging and animated which kept our students fixated on him! The books have great moral teaching and are presented in a way that touches the hearts of the students. We love Noor Kids!

Hurunessa Fariad, Vice Principal


West Valley Islamic School, California

I can’t say enough about Amin’s passion in conveying his message through his stories! Amin’s approach to storytelling is unique, as he puts the listener in the star’s shoes and through the literal words, with his tone, gesture and feelings. Br. Amin is an inspirational role model!

Danna Jarrar, Principal


Diyanet Center of America, Maryland

Amin performed theatricial versions of personal morals and the children loved it! Since the Noor Kids series is structured perfectly for young children, with thought-provoking questions and beautiful characters, the children and parents were truly impressed.

Holly Gobelez



Islamic Society of Greater Harrisburg

Energetic, creative, educational sessions filled with laughter and fun! Parental session was extremely informative and eye-opening. We're so grateful!

Madiha Jamil