Children, youth, and parents programs to raise confident Muslims

Children’s Storytime

Children’s Storytime

Amin, our founder, didn’t always love books. In this storytelling event, he instills a love for reading, not only for fun, but also for something much greater. As an author himself, Amin talks about the difference between the created and our Creator.

Parent Workshops

Parent Workshops

Seven in ten Americans feel negativity towards Muslims in America. How will our children grow up to be confident in their religious identity? Through a mix of storytelling, academic research, and Islamic research, Amin shares an inspiring lesson for parents and young adults.

Jumu’ah Khutbas

Jumu’ah Khutbas

How are Muslim children being impacted by Islamophobia? What are evidence-based approaches to raise confident Muslims? After studying at Harvard, Berkeley, and San Francisco State University, Noor Kids speakers share insight on challenges faced by Muslim children and solutions to counter them.

Noor Kids Program's Guide

Learn more about our speakers, programs, and additional info through downloading the Noor Kids Program's Guide. Download

About Our Founder

Amin G. Aaser, 28, is the founder and CEO of Noor Kids, a Harvard-supported education technology firm that seeks to build confidence in the religious identity of young Muslims. Noor Kids publishes one of America’s fastest-growing Islamic children’s book series with titles in over 25,000 homes across 25 countries.

Amin is an expert on identity, self-confidence, and self-esteem among Muslim children in America. He has been featured on NPR, BBC, The Huffington Post, The Boston Herald, and The Christian Science Monitor, among a host of other media outlets.

Amin began his career in business management, working for Fortune 500 companies such as 3M, Target Corporation, and General Mills. He is currently pursuing an MBA at the Haas School of Business at UC Berkeley where he is researching faith-based social enterprises.

He lives with his wife, Sana, in Berkeley, California.


  • “All the students, parents and staff members loved having Br. Amin from Noor Kids come and read to them! We at ADAMS Radiant Hearts Academy, love Noor Kids!”
  • “Br. Amin’s story was personal, touching, and motivating. His ability to connect with an audience of all age groups made him truly inspirational. This is something that can be a source of motivation and good for communities across the nation.”
  • “We had the privilege of welcoming Br. Amin Aaser to BEAM. I saw a great combination of passion, creativity, high communication skills, knowledge and humbleness in one person. Indeed, Amin left a great impact in the kids' minds and hearts.”
  • “The books are beautifully written and illustrated, and a great start to begin discussions such as bullying and fostering meaningful friendships. Noor Kids addresses issues all of our youth face, while giving parents a fun and educational resource.”
  • “We had the pleasure of welcoming Br. Amin Aaser of Noor Kids into our center for presentations to our children. His books are fantastically written and illustrated and the children love the animal characters that show what it means to be a good Muslim.”

Contact us today for more information!