Islam is more than memorization... It's a way of life.

From Jakarta to Jacksonville, our mission is to partner with families in raising Muslims who build a better world. Noor Kids is leading a renaissance in the Islamic upbringing of children. One where faith is cultivated through friendship with our Creator, and not just fear. Where Islam resides in good character, and not just God-inspired memorization. Where children are inspired to believe, and not just forced to obey.
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Our Evidence-Based Approach

  • Storytelling

    Utilizing positive modeling stories that address real-world challenges faced by children, fostering engagement, retention, and identity development.

  • Identity Curriculum

    Recognizing that much of a child's identity is shaped by age eight, focusing on key elements such as character, citizenship, and beliefs.

  • Role Models

    Providing real and imaginary role models to demonstrate what it means to be Muslim in America, helping children relate and aspire.

  • Active Parenting

    Equipping parents with tools to discuss faith with their children, acknowledging their significant role in identity development..

  • Thinking Critically

    Encouraging children to understand not just what Muslims believe and how they practice, but also why, fostering critical thinking and belief building.

What We Stand For: Big Values for Little Hearts

  • Fun-loving

    We do important work. In fact, it’s so important that we need to create joy while doing it.

    We hold ourselves to the highest standard of fun. (Yes, you read that right.) There’s a lot competing for a child’s attention — and, therefore, our work is, and must be, fun. Seriously, fun.

  • Knowledge-seeking

    We don’t know all of the answers. That’s why we work with theological and scholarly experts to grow.

    We partner with qualified experts and institutions to advise our efforts related to Islamic sciences, educational pedagogy, and creative methodologies. Every day, we learn from our experiences and grow.

  • Kid-focused

    The mind of a child is where change begins.

    By the time a child is nine years of age, a significant portion of their life-long identity has been formed. Therefore, if we seek to raise children who build a better world, we must invest into early education.

  • Faith-forward

    Islam is more than memorization. It is the path to solve our world's greatest challenges.

    For some, to be Muslim is to pray. For us, that is just the beginning. Islam represents a path to solve our world’s greatest struggles — from global warming to racial inequity to moral decay.

  • Evidence-based

    Our children deserve better than willy-nilly solutions. They need our best.

    More so than a house or a career, children represent a family’s most valuable investment. We cannot place the success of our children’s Islamic upbringing into the hands of willy-nilly products. Rather, we utilize evidence-based solutions.