Who we are: Our Founders

We are a team of two brothers (Amin Aaser, 23 and Mohammed Aaser, 26) who aspire to help Muslim American Children build confidence in their faith. Amin and Mohammed grew up in Minneapolis, MN and understand the challenges we face in practicing our faith. What’s more, we believe that tools, such as this publication, will inspire our children to become leaders in the broader community and show that Islam is a peaceful and compassionate religion. Our mission is to engage a new generation of Muslim children in North America with Islamic knowledge, Muslim culture, and American integration through positive and playful Muslim American characters.


Amin is Author of Noor Kids. He graduated from the University of Minnesota's Carlson School of Management with Honors and Distinction, majoring in Finance, Marketing, and Supply-chain Management. Amin currently works with the Corporate Development group for General Mills. He also serves on the Executive Committee for his local mosque and teaches a weekend course on religious philosophy for high school students. Amin is a blogger for Huffington Post Religion.
Contact Amin: amin@noorkids.com


Mohammed manages the business strategy for Noor Kids. Mohammed recently graduated with Honors from the Harvard Business School. Prior to his Master's degree, Mohammed graduated Summa Cum Laude from University of Minnesota's Carlson School of Management majoring in Management Information Systems, Marketing, and Supply-chain Management. Mohammed currently works for a global management consulting firm out of its Minneapolis office.
Contact Mohammed: maaser@noorkids.com

About Noor Kids
Noor Kids is a Harvard-supported educational program designed to build confidence in the religious identity of little Muslims. Each month, families receive a new title designed by our team of creative, educational, and scholarly experts. Our titles have now entered into over 25,000 homes across 25 countries!   To check out a free sample, click here .

1 comment

Jun 08, 2017 • Posted by Shehnaz

I am Shehnaz and I volunteer my time at Islamic center of mason Ohio.
I have seen your work and was wondering if we can arrange a small interaction with our young children with you to encourage them in taking up writing inshaallah.
Please let me know if they is a possibility
Looking forward to hear from you inshaallah.

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