Salaam Alaikum Noor Kids Family,
We've been blessed with an incredible opportunity to get Noor Kids on Wal-Mart shelves across the country. This will be, without a doubt, one of our most challenging efforts yet, but we are confident that we can do something bigger than ourselves with Noor Kids. This is a wonderful chance for our community to come together in order to build confidence in the religious identity of little Muslims all across North America through advocating for Noor Kids.
Right now, more than ever, we really need your support:
** Vote for Noor Kids online through visiting our 'Get on the Shelf' page
** Vote for Noor Kids through texting '5247' to '383838'
** Help spread to word through sharing on facebook
Below is a press release that we've drawn up that details about the event. Like I mentioned before, please do forward the detail to your friends, family, and loved ones so that they can become familiar with who we are and what we're trying to do - so that they help the cause along as well.
Lastly, right now we are running a $0.99 trial for Noor Kids. If you haven't signed up just yet, there is no time like the present!
Harvard Funded Islamic Children’s Books Competing for Spot on Wal-Mart Shelves
Minneapolis, MN, March 7th, 2012 -- In less than one year, Amin and Mohammed Aaser have turned their Islamic Children’s Books into a national movement. With the support of thousands of Muslim children across North America and funding by the Harvard Business School, the brothers are getting ready for their most exciting challenge yet – competing to get Noor Kids, a new Islamic children’s book series, onto the shelves of Wal-Mart stores.
“Children need to see themselves in the books they read. And for little Muslims, there is a real void in children’s literature,” said Amin, Co-founder and Author of Noor Kids. He continued, “In the challenging environment that exists for Muslims in the United States, parents want nothing more than for their children to feel accepted for who they are. That is why Noor Kids exists.”
Noor Kids was presented with an opportunity to distribute its books at Wal-Mart through a program called ‘Get on the Shelf.’ The program allows small businesses, like Noor Kids, to compete with each other for distribution at Wal-Mart stores through creating a short video about their product. Once submitted, the public is able to vote for products they would like to see in stores.
“It’s going to be an exciting challenge, and we’re ready to take it on,” said Mohammed Aaser, Co-founder of Noor Kids. The book series has made inroads within the Muslim community already. Since launching last July, Noor Kids has entered into the homes of over a thousand families in six countries. “We get calls, emails, and posts on Facebook fan page from moms and dads around the world in support of the work that we are doing every day,” Mohammed added.
Like many Muslims born and raised in the United States, Amin and Mohammed experienced challenges in maintaining confidence in their religious identity after the tragedies of September 11th, 2001. Amin commented, “I became more cognizant of my environment and how my peers perceived my faith. As a teenager, I wanted nothing more than to ‘fit in’ and being a Muslim certainly wouldn't help.” While the life-changing years after 9/11 for the Minnesota natives were difficult, Amin commented, “These experiences forced me to reflect on my faith. Without which, I would not be the Muslim that I am today.” He now serves as a blogger for the Huffington Post.
The brothers began their business careers at the Carlson School of Management at the University of Minnesota, where they each triple-majored and graduated with honors and distinction. Mohammed went on to complete his MBA at the Harvard Business School, where Noor Kids received initial funding after winning a startup competition with over 80 entrants.
“We have been blessed with unique opportunities and we are focused on using these blessings to make a difference,” said Mohammed. He continued, “We both have full time careers and continue to work on Noor Kids because there is an absolute need for it in our community.” The brothers have strong ties to the business community. Amin works on the Corporate Development team for General Mills while Mohammed works out of the Minneapolis office of a global management consulting firm.
“We’re no strangers to challenge. But this time, we’re not facing it alone. We’ve been blessed with a national family of supporters,” commented Amin.
To vote for Noor Kids on Wal-Marts ‘Get on the Shelf’ challenge visit the Noor Kids ‘Get on the Shelf’ page or Text '5247' to '383838'
About Noor Kids
Noor Kids is a Harvard-funded activity book series for little Muslims growing up in North America. In the challenging environment that exists today, Noor Kids seeks to build confidence in our children’s religious identities. Through our four characters – Amin, Shireen, Asad, and Amira – we are looking to engage a new generation of little Muslims with Islamic education, Muslim culture, and American integration. Since launching in July 2011, Noor Kids books have entered into the homes of over 1,000 children in six different countries.
Noor Kids was founded by Amin and Mohammed Aaser. Amin Aaser is Author of the Noor Kids books and currently works in the Corporate Development group for General Mills. He graduated Magna Cum Laude from the Carlson School of Management and also serves on the Executive Committee for the Anjuman-e-Asghari Islamic Center in Brooklyn Park, Minnesota. Mohammed Aaser operates Business Strategy of Noor Kids and currently works full-time at a global management consulting firm. Mohammed received an MBA with Distinction from the Harvard School of Business and graduated Summa Cum Laude from the University of Minnesota, Carlson School of Management.
Contact Noor Kids
Amin G. Aaser, Author / 612.290.1071 / email@example.com