We stimulate children to use reason (i.e. their brain) to internalize Islam. Instead of focusing on the ‘what’ and ‘how’ of faith (i.e. “What is salaat and how should I perform it?”), we focus on the ‘why’ (i.e. “Why do I perform salaat?”)
We create content, such as discussion questions and interactive activities, to spark in-depth conversation between parents and children about faith
Our four characters – Amin, Shireen, Asad, and Amira – role model successful integration for children while also making Islamic education more relevant and engaging for 3 to 8 year old children.
We partner with world-class designers to create products that are comparable with other children’s media (i.e. Disney, Nickelodeon) to make Islamic education fun and exciting