Introduction

When I was younger, Islamic education wasn’t engaging. Growing up in the challenging North American environment, I began to lose confidence in my Muslim identity. Our goal is to solve this problem.

We seek to build confidence in the religious identity of little Muslims by engaging children with Islamic education, Muslim culture, and American integration. Our professionally designed books feature Islamic inspired stories and interactive activities.
Our books have been designed for 3 to 8 year olds and have entered into over 25,000 homes across 25 countries.
Scroll down and we’ll tell you more :-)

WHAT MAKES NOOR KIDS EXTRAORDINARY?

CRITICAL THINKING

We stimulate children to use reason (i.e. their brain) to internalize Islam. Instead of focusing on the ‘what’ and ‘how’ of faith (i.e. “What is salaat and how should I perform it?”), we focus on the ‘why’ (i.e. “Why do I perform salaat?”)

PARENT-CHILD ENGAGEMENT

We create content, such as discussion questions and interactive activities, to spark in-depth conversation between parents and children about faith

CHARACTER DEVELOPMENT

Our four characters – Amin, Shireen, Asad, and Amira – role model successful integration for children while also making Islamic education more relevant and engaging for 3 to 8 year old children.

QUALITY DESIGN

We partner with world-class designers to create products that are comparable with other children’s media (i.e. Disney, Nickelodeon) to make Islamic education fun and exciting

WHAT ARE PARENTS SAYING?

The books are BETTER than I thought they would be! Interesting and complex stories that teach very valuable lessons.I love that every story includes references from Qu’ran/Hadith to elaborate on the lessons learned.  Alhumdulillah, the books are very fun to read with my kids.

-Anusha Zia

I bought Noor Kids to give my kids “heroes” and role models with good values. What I like most about your books is that the characters are very cute and very much like my kids. My boys can really see themselves in the stories, and that is a major components of successful reading comprehension. Thank you!

-Kimberly Biggs Kester

We received our books and they are amazing. I would have never guessed that they would be so great. I love the very simple & accurate way you discuss core values & real issues that kids will face. I also really like the way that you create all of your characters – they are similar to real kids who are all likeable; there is no dichotomy of ‘good kids’ and ‘bad kids.’ Keep the books coming!

-Heather O’Donohue

We love Noor Kids because they are easy to read and understand. The books teach kids good values without sounding too educational :-). My kids also like doing the puzzles and we practice the Arabic words a the end of each book. Keep up the great work!

-Farheen W.

.

ALL THE RAVE! :-)

 Noor Kids has been featured and reviewed by over 20 news outlets and blogs.  A few of them are below:

bostonherald       bnet         businessinsider         gazette

Illume Magazine         06      07

13   20

BRING NOOR KIDS INTO YOUR HOME

QUESTIONS, QUESTIONS, QUESTIONS

What is the target age group for your books?

Noor Kids is targeted for 3 to 8 year olds. For younger children (3-5), Noor Kids is a ‘read along’ in which the stories are read to children. For older children (6-8), Noor Kids can be read individually.
However, given the religious nature of our content, we strongly recommend that parents read with children such that they can use the text as a tool to connect with their children around religion.

Do you work with any religious scholars when producing Noor Kids?

Our goal is to create compelling content for Islamic education for all Muslim children in North America, as a result, we do not subscribe to a specific religious school. The principles addressed within Noor Kids books are those that are agreed upon between the primary Islamic religious schools.
We seek counsel on the development of our books from American-Muslim scholars, such as Shaykh Omar Suleiman, instructor with Al Maghrib Institute, and Shaykh Rizwan Arastu, founder of the Islamic Text Institute.

I’m not Muslim, should I be reading Noor Kids?

While Noor Kids is crafted specifically for little Muslims, the concepts addressed in our books are generally universal (i.e. gratitude, honesty, altruism, etc) which makes the books appropriate for just about anybody.
Further, for those interested to learn about the faith of their Muslim neighbors, we’ve discovered that Noor Kids does an exceptional job of introducing Islam.

I have another question. How can I reach you?

Send me a note at amin@noorkids.com. If it’s really, really, important, give me a buzz at 612.290.1071. Looking forward to chat.

 

HOW IT ALL STARTED…

“She is due in four months,” my sister announced. I was going to be an uncle! But that night, as I thought about my childhood, I realized a bitter truth: I had been ashamed of my Muslim identity. Would my niece be ashamed of her identity as well? Not if I could help it.

That night, I relived painful memories. I had loved when my mom cheered during baseball games – but after 9/11, I became embarrassed of her headscarf and asked her to stop attending. Fasting had taught me gratitude – but, when friends asked about it, insecurity caused me to hide the Islamic intentions behind my practice. Time and again, I felt ashamed of my faith in front of my American peers.

I wish I had not been so embarrassed of my identity. “What about my niece?” I thought to myself. I could not let her face the same challenges that I experienced. I began surveying parents at my mosque to see if they shared the concern. They did. Unanimously.

My brother and I found purpose: let’s make sure that our children don’t experience the same challenges with their Muslim identity that we did. Six months later, we garnered support from Harvard to publish our first book. The rest, as they say, was history. (We’re a little older now… the picture was from a couple of years ago. **Many years ago :-p)

 

 

 

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